April 2000
This document contains confidential and proprietary information,
which is the exclusive property of:
NetHead, L.L.C.
1016 North Dixie Highway
West Palm Beach, FL 33401
Executive Summary
NetHead LLC is the parent organization that has over seventy (70) NetHead related domains; ten of which are active domains within the World Wide Web. NetHeadOnLine.com is the anchor web site for the organization, and has the potential of being one of the top one hundred sites on the Internet. We have all the necessary components as a community to make this ambitious goal a reality. NetHeadOnLine.com has focused on providing quality, family oriented web content to a global Internet society that is in need of a positive identification within the electronic world and who are the core of the ever-exploding Internet business. A NetHead, by definition, are people who enhance their lives through the use of the Internet. NetHeads are people who want to socialize with other NetHeads, their neighbors throughout the world. Anyone, who has a passion for browsing the Net, can associate with the meaning of the term NetHead. You either are one or you are Not! It is that simple. Communities of NetHeads are forming all over the world. The Web revolution is finally starting to gel and the NetHeads of the world are participating and interacting with one another through discussion sites in ways that they couldn’t do before, they are spending their time on sites that combine rich content and communication features, where they can feel welcome and invited to return. They are made to feel “it’s good to see you again” when interacting with another NetHead who shares their passion for the Internet. The Web is in fact not a mass medium, but a medium for the masses, the NetHeads, who are already well along in the process of making the Web their own. The Internet is not about technology. The Internet is about sharing information, about publishing and it’s about interaction. The NetHead community focuses on People who need People! It is their Home Sweet Online Home where they feel welcome! Just as people spend time in a real world at their favorite restaurant or favorite bookstore where their friends do, the NetHead sites offer them the opportunity to spend their online life with their friends. They can also travel to other countries and make new friends, communicate, shop and site-see online with other NetHeads. There is no other online community that has the ability to offer international recognition to the masses of Internet users as the NetHead On-Line Community.
NetHead,LLC is committed to applying creative and innovative skills to build an Internet consumer brand that offers a truly empowering experience. One that will stand apart from the competition in its ability to transcend the Internet and connect directly with people in their daily lives.
Mission
The NetHead OnLine sites have and continue to be developed for only one reason: to reach the largest possible audience. That phrase ‘largest possible audience’ is the very soul of all Internet site promotion. In order to gain that audience, we have developed NetHeadOnline.com that offers users an easy to navigate site that delivers the useful information users want that they can personalize with a direct route to the information they want most at every visit. The great NetHead sites also offer a place for visitors to interact with one another on the web. Community web sites are one of the fastest-growing categories of Internet sites, says Media Metrix, Inc., an Internet research firm. NetHead On-Line’s community site was listed number one on Infoseek, numbers one and two on Excite, and number two on Alta Vista in March 1999. As more and more people come on-line, our sites have moved up the traffic charts quite aggressively. NetHeads ARE people of the Internet! NetHeads buy products on the Internet, they browse through other sites such as Yahoo, Excite and AltaVista, NetHeads are the targeted audience of e-commerce. NetHeadOnLine sites offer the opportunity to survey the NetHead audience about their preferences, i.e., do they prefer Coke or Pepsi, Amazon or Barnes and Noble, etc. NetHeads are people who want to socialize with other NetHeads, their neighbors throughout the world and to be identified as a member of the “club” and attain the social recognition that comes with being a member of the Internet society and/or community.
Keys to Success
The great NetHeadOnLine sites deliver useful information for ages 8 to 98. The Internet is not about technology. The Internet is about sharing useful information, publishing and most of all, interaction. We have over seventy registered NetHead domain names, ten of which are active and 17 are currently child sites, all targeted to the various interests of Internet users, NetHeads. Some analysts say that niche communities, such as the vast global NetHead community, will pull traffic away from other more general Internet sites. Needless to say, we could not agree more with that vision.
For many, using the Internet has become as much of a routine as reading the morning paper, calling Mom or balancing the checkbook. Today, the NetHead sites are becoming a place where people come not only to find information but also to communicate with friends. People want a single convenient resource for their daily needs – news, weather, sports scores, shopping and entertainment in addition they want to identify with other users who share their passion for the Internet. NetHeadOnLine has assembled content channels that allow users to easily access those key areas of interest such as News, Sports, Finance, Kids & Family, Travel, Shopping, etc. to meet the majority of users’ (NetHeads’) needs.
The markets for community-based direct selling channels on the Internet are new and evolving rapidly. Competition for members, consumers, visitors and advertisers is intense and is expected to increase significantly in the future. Barriers to entry are relatively insubstantial. The NetHead Company believes that the principal competitive factors for companies seeking to create communities on the Internet, are critical mass, functionality, brand recognition, member affinity and loyalty, broad demographic focus and open access for visitors. Some of the other companies, who are primarily focused on creating Web-based communities on the Internet and with whom the NetHead Company competes, are Tripod, Inc., a subsidiary of Lycos, Inc., Geocities now owned by Yahoo, WhoWhere, Inc., and iVillage. However, none of our competitors has the brand recognition for the NetHeads of the global community. The name “NetHead” is clearly recognized as a positive and popular term for a member of the Internet community who posesses a strong passion for the Internet. The brand recognition is instantaneous. Many of the NetHead Company’s existing competitors and potential competitors may have longer operating histories in the Web market, larger customer bases and significantly greater financial, technical and marketing resources than NetHead LLC, regardless they do not have greater name recognition.
Website Demographics
While we have plans to expand into the international market, our initial focus has been in our own back yard – the American Internet user. We know that most of our users are hungry for an economical solution to finding useful information, shopping or interacting with other users via the computer. Currently the Company is in the process of “mirroring” the entire site in Spanish. This is in response to the growing number of Latin American Internet users. Our next venture will be to mirror the site in either German or Japanese. Studies have found that these two markets are the fastest growing in the entire World Wide Web.
Industry Participants
The people buying and using the products and services of such Internet giants as Amazon, Yahoo!, GeoCities, iVillage, are potentially NetHeads…..they are waiting to be invited to join and be a part of the global community. The problem with most other Internet companies is they offer no identity to their users. NetHeadLLC, while a start-up company has many, many trademarked products and services that can be offered to the world of Internet users in the very near future. NetHead LLC has no competition in this area.
Think about any other way to identify the Internet users…Websurfers, webbies, (already an award for web sites) cybersurfers, cyberheads, No, to all of these, NetHead is the cool thing to be! Thousands of Internet users already refer to themselves as NetHeads.
Comments from just a few visiting ‘NetHeads’:
Conclusion
The many divisions of NetHead LLC, the trademarks, the copyrights, the products, services and the entire concept of the NetHead global community of the Internet represents a vast opportunity for investors to participate in a successful and exciting market. This business plan was developed and produced for the express purpose of attractive qualified, sophisticated investors or investment group to participate in and capitalize on the incredible opportunity to be a major factor in the Internet and emerging NetHead community and culture! We feel confident that participation in this extraordinary opportunity will permit an above average return on investment in a safe and sound business environment. This document does not imply an offering of securities, but rather an outline of a business and financial investment for the right individual or group.
Thank you for taking the time to review and evaluate this business plan. I encourage you to visit our website and see, first hand, what it is to be a NetHead, the incredible service NetHeadOn-Line.com offers the marketplace and how we serve our ever-growing community. We welcome your participation and look forward to personally discussing its merits and benefits at the earliest opportunity.
Dorothea A. Lorber, Founder
1016 N. Dixie Highway
West Palm Beach, Florida 33401